THE USE OF RELATIONSHIP MARKETING IN PEER-TO-PEER SHARING ACCOMMODATION
The concept of sharing economy has grown in the last decade. In the tourism sector, platforms as Uber or Airbnb have gained an increasing dimension. While relationship marketing is an important topic of tourism management, the way it is used in peer-to-peer accommodations is a relevant re-search que...
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| Formato: | masterThesis |
| Idioma: | eng |
| Publicado em: |
2020
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| Texto completo: | http://hdl.handle.net/11110/1957 |
| País: | Portugal |
| Oai: | oai:ciencipca.ipca.pt:11110/1957 |