Modelling and testing consumer trust dimensions in e-commerce
Prior research has found trust to play a significant role in shaping purchase intentions of a consumer. However there has been limited research where consumer trust dimensions have been empirically defined and tested. In this paper we empirically test a path model such that Internet vendors would ha...
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| Other Authors: | , , |
| Format: | article |
| Language: | eng |
| Published: |
2017
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10071/13084 |
| Country: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/13084 |