I am with you: a netnographic analysis of the Instagram opinion leaders on eating behavior change

Currently we are strongly influenced by the changes provided by Web 2.0. The number of users consuming and sharing online information about health and wellbeing is increasing. This is a new scenario and a fertile field to study, in which social networks and eHealth applications are powerful tools to...

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Bibliographic Details
Main Author: Saboia, Inga (author)
Other Authors: Almeida, Ana Margarida Pisco (author), Sousa, Pedro (author), Pernencar, Cláudia (author)
Format: article
Language:eng
Published: 2020
Subjects:
Social media
Instagram
Opinion leader
Nutrition
Patient opinion leader
Healthy lifestyle
Behavior change
Eating
Netnography
Online Access:http://hdl.handle.net/10773/30027
Country:Portugal
Oai:oai:ria.ua.pt:10773/30027

Internet

http://hdl.handle.net/10773/30027

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