The value creation wheel: a meta-framework to create value for deimos group

In this work, the spotlight was on Deimos Group, an Aerospace Engineering company. Starting with the concept of value, this work leads to an explanation of the Value Creation Wheel (VCW) framework and a description of the paradoxes it may solve. Five case studies demonstrate how the framework was ap...

Full description

Bibliographic Details
Main Author: Lima, Ana Teresa (author)
Other Authors: Galhofo, João Tiago Martins (author), Maia, André (author), Maçãs, Margarida Isabel Duarte Martins (author), Margarido, Nina César (author)
Format: masterThesis
Language:eng
Published: 2022
Subjects:
Value creation wheel
Paradox of choice
Value
Value creation
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Online Access:http://hdl.handle.net/10362/67985
Country:Portugal
Oai:oai:run.unl.pt:10362/67985
Description
Summary:In this work, the spotlight was on Deimos Group, an Aerospace Engineering company. Starting with the concept of value, this work leads to an explanation of the Value Creation Wheel (VCW) framework and a description of the paradoxes it may solve. Five case studies demonstrate how the framework was applied, namely in: 1) Identifying and engaging new clients for the PDGS & Data Systems division, 2) Finding new users for BETTER, 3) Developing an innovation ecosystem to apply the VCW in upcoming challenges, 4) Attracting the talent of Software Engineers, and 5) Developing a positioning strategy for Marine-EO.

Similar Items