Social media choice of generations Y and Z in the portuguese market
The growing acceptance and use of social media are influencing marketing practices and the way brands communicate with customers and look for ideas on new products, services, and offer improvements. The use of social media is crucial in today’s marketing strategy, promoting constant interaction with...
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| Format: | bookPart |
| Language: | eng |
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2022
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| Online Access: | http://hdl.handle.net/11328/4008 |
| Country: | Portugal |
| Oai: | oai:repositorio.uportu.pt:11328/4008 |