Digital marketing plan for Woo's Pure Feelings

The goal of this master’s thesis is to define a new digital marketing strategy for a small mediumsized jewellery business in Portugal. This in-company project was conducted with Woo’s Pure Feelings. Woo’s is a jewellery brand that was created in 2006 in Lisbon, Portugal and its goal is to differenti...

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Detalhes bibliográficos
Autor principal: André, Ana Patrícia António (author)
Formato: masterThesis
Idioma:eng
Publicado em: 2020
Assuntos:
Texto completo:http://hdl.handle.net/10071/21954
País:Portugal
Oai:oai:repositorio.iscte-iul.pt:10071/21954