Digital marketing plan for Woo's Pure Feelings

The goal of this master’s thesis is to define a new digital marketing strategy for a small mediumsized jewellery business in Portugal. This in-company project was conducted with Woo’s Pure Feelings. Woo’s is a jewellery brand that was created in 2006 in Lisbon, Portugal and its goal is to differenti...

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Bibliographic Details
Main Author: André, Ana Patrícia António (author)
Format: masterThesis
Language:eng
Published: 2020
Subjects:
Online Access:http://hdl.handle.net/10071/21954
Country:Portugal
Oai:oai:repositorio.iscte-iul.pt:10071/21954