Corporate social responsibility and customer-based brand equity

Modern conditions for the development of market relations are characterized by a significant increase in globalization, which causes the liberalization of capital flows and significantly increases competition in world markets. In order to successfully operate and continue its development in this or...

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Detalhes bibliográficos
Autor principal: Vasiukov, Denis (author)
Outros Autores: Fernandes, Paula O. (author), Pashkina, Olga (author)
Formato: conferenceObject
Idioma:eng
Publicado em: 2020
Assuntos:
Texto completo:http://hdl.handle.net/10198/21700
País:Portugal
Oai:oai:bibliotecadigital.ipb.pt:10198/21700