Jäkel, L. J. (2020). How does influencer marketing impact brands in the sportswear industry?: Exploring the effects of brand coolness, brand attitude and purchase intentions.
Chicago Style (17th ed.) CitationJäkel, Lena Johanna. How Does Influencer Marketing Impact Brands in the Sportswear Industry?: Exploring the Effects of Brand Coolness, Brand Attitude and Purchase Intentions. 2020.
MLA (8th ed.) CitationJäkel, Lena Johanna. How Does Influencer Marketing Impact Brands in the Sportswear Industry?: Exploring the Effects of Brand Coolness, Brand Attitude and Purchase Intentions. 2020.
Warning: These citations may not always be 100% accurate.