The influence of colour contrast in packaging on consumer behaviour

Marketers and package designers have been wondering how to combine colours in order to create positive aesthetics feelings towards a product. The main purpose of this paper is to study the impact of colour contrast in packaging on consumer behaviour, for both complementary and analogous colours, in...

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Bibliographic Details
Main Author: Witkowska, Zuzanna Anna (author)
Format: masterThesis
Language:eng
Published: 2019
Subjects:
Complementary colours
Analogous colours
Packaging,
Consumer behaviour.
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Online Access:http://hdl.handle.net/10362/53140
Country:Portugal
Oai:oai:run.unl.pt:10362/53140

Internet

http://hdl.handle.net/10362/53140

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