To tell or not to tell : the impact of Artificial Intelligence on impulsive buying and brand loyalty

Due to the improvements in computing storage and fast speed of data processing machines, Artificial Intelligence (AI) sits at the core of what has been called the fourth industrial revolution. Different industries and sectors are starting to use AI to optimize their results, and among them, the mark...

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Detalhes bibliográficos
Autor principal: Tomás, Alexandra Rosa (author)
Formato: masterThesis
Idioma:eng
Publicado em: 2021
Assuntos:
Artificial Intelligence
Artificial Intelligence disclosure
Brand loyalty
Brand trust
Impulsive buying
Marketing
Compra impulsiva
Confiança na marca Inteligência artificial
Divulgação de inteligência artificial
Lealdade à marca
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Texto completo:http://hdl.handle.net/10400.14/35008
País:Portugal
Oai:oai:repositorio.ucp.pt:10400.14/35008

Texto Completo

http://hdl.handle.net/10400.14/35008

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