Political Storytelling on Instagram: Key Aspects of Alexander Van der Bellen’s Successful 2016 Presidential Election Campaign

This article addresses the strategic use of Instagram in election campaigns for the office of the Austrian Federal President in 2016. Based on a comprehensive visual analysis of 504 Instagram posts from Green-backed but independent presidential candidate Alexander Van der Bellen, who resulted as win...

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Bibliographic Details
Main Author: Liebhart, Karin (author)
Other Authors: Bernhardt, Petra (author)
Format: article
Language:eng
Published: 2017
Subjects:
digital platforms; Instagram; political communication; presidential election campaigns; storytelling; visual imagery; visual strategies
Online Access:https://doi.org/10.17645/mac.v5i4.1062
Country:Portugal
Oai:oai:ojs.cogitatiopress.com:article/1062

Internet

https://doi.org/10.17645/mac.v5i4.1062

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