Consumers gain equivalent levels of happiness from sharing about an experience and an object
Purpose: This paper aims to examine how conversing about experiences and objects affects consumer happiness. In contrast to previous research focusing on conversation frequency, this paper explores how each conversation instance influences happiness. Design/methodology/approach: Four experiments use...
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| Formato: | article |
| Idioma: | eng |
| Publicado em: |
2021
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| Texto completo: | http://hdl.handle.net/10400.14/33575 |
| País: | Portugal |
| Oai: | oai:repositorio.ucp.pt:10400.14/33575 |