B2B platform for media content personalisation

This paper proposes a novel business model to support media content personalisation: an agent-based business-to-business (B2B) brokerage platform for media content producer and distributor businesses. Distributors aim to provide viewers with a personalised content experience and producers wish to en...

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Detalhes bibliográficos
Autor principal: Malheiro, Benedita (author)
Outros Autores: Foss, Jeremy (author), Burguillo, Juan Carlos (author)
Formato: conferenceObject
Idioma:eng
Publicado em: 2014
Assuntos:
Texto completo:http://hdl.handle.net/10400.22/3645
País:Portugal
Oai:oai:recipp.ipp.pt:10400.22/3645