Sports sponsorship and the impact on a brand's purchasing intention and recommendation: Red Bull, more than wings
Sponsorship has proven to be a fast-flourishing marketing tool. Its main essence is, in the companies' perspective, to effectively promote their products and services. Therefore, over the years, companies have begun to behold and consider this tool as a massive gateway for a successful strategi...
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| Formato: | masterThesis |
| Idioma: | eng |
| Publicado em: |
2019
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| Texto completo: | http://hdl.handle.net/10071/19184 |
| País: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/19184 |