Trade promotion & consumer promotion for LG part of the marketing lab: “marketing plan to increase LG TV’s product category premium perception by end consumers”

The current challenge for LG is its low premium position in the Portuguese TV market. LG must adapt its segmentation, targeting, and positioning (STP); brand identity; and marketing mix to the specific demands and preferences of the Portuguese premium target. This paper will mainly discuss possible...

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Bibliographic Details
Main Author: Yan, Rian (author)
Format: masterThesis
Language:eng
Published: 2022
Subjects:
Marketing
Integrated marketing communications
B2c marketing
Consumer promotion
Trade promotion
P&L analysis
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Online Access:http://hdl.handle.net/10362/142466
Country:Portugal
Oai:oai:run.unl.pt:10362/142466

Internet

http://hdl.handle.net/10362/142466

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