The New Times of Social Media Marketing in the B2B Framework
Nowadays, we live in the age of Marketing 4.0. Historically, marketing has often depended on changing consumer habits and needs. Thus, it is necessary to understand the new habits and needs of the consumer to make companies more and more effective. Currently, social media marketing (SMM) is ubiquito...
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| Format: | article |
| Language: | eng |
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2022
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| Online Access: | http://hdl.handle.net/10400.6/12302 |
| Country: | Portugal |
| Oai: | oai:ubibliorum.ubi.pt:10400.6/12302 |