Sonic branding: how sonic logo contour affect consumers' perceived brand personality and brand recall
Sonic branding strategy is commonly used by brands to show and communicate their values and identity in parallel with other sensory branding strategy. Sonic logos are important part of sonic branding. Being one of the key elements of sonic branding, it is essential to explore how different feature c...
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| Format: | masterThesis |
| Language: | eng |
| Published: |
2021
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10071/23489 |
| Country: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/23489 |