Consumer reactions to pay-what-you-want and name-your-own-price mechanisms

Wagner, R. L., Pacheco, N. A., Basso, K., Rech, E., & Pinto, D. C. (2022). Consumer reactions to pay-what-you-want and name-your-own-price mechanisms. Journal of Consumer Behaviour, 21(4), 641-652. https://doi.org/10.1002/cb.2019 -----------------------------------Funding information: Fundação p...

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Bibliographic Details
Main Author: Wagner, Rafael Luis (author)
Other Authors: Pacheco, Natalia Araujo (author), Basso, Kenny (author), Rech, Eduardo (author), Pinto, Diego Costa (author)
Format: article
Language:eng
Published: 2022
Subjects:
Social Psychology
Applied Psychology
SDG 8 - Decent Work and Economic Growth
Online Access:http://hdl.handle.net/10362/130401
Country:Portugal
Oai:oai:run.unl.pt:10362/130401

Internet

http://hdl.handle.net/10362/130401

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