The importance of strategic analysis in investment appraisal

A company’s investment promotes the creation of shareholder value, so an adequate analysis of all factors that may interfere with its viability is relevant. For the evaluation of a given project, financial criteria and non-financial criteria should be used. Here, we highlight the importance of the s...

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Detalhes bibliográficos
Autor principal: Moutinho, Nuno (author)
Outros Autores: Mouta, Helena (author)
Formato: article
Idioma:eng
Publicado em: 2020
Assuntos:
Texto completo:http://hdl.handle.net/10198/21630
País:Portugal
Oai:oai:bibliotecadigital.ipb.pt:10198/21630