Business models to create customer loyalty and generate profitability : Groupon’s case
Groupon is one of the fastest companies in the E-Commerce industry. Launched in 2008 in Chicago, Groupon is already present in 47 countries, 5 continents and more than 750 cities all over the world. The company works as an intermediary between consumers and local merchants by selling discounts onlin...
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| Format: | masterThesis |
| Language: | eng |
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2013
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| Online Access: | http://hdl.handle.net/10400.14/12038 |
| Country: | Portugal |
| Oai: | oai:repositorio.ucp.pt:10400.14/12038 |