Strategic communication and barriers to strategy implementation

This dissertation aims to understand and identify the barriers to strategic implementation, focusing, then, through an inquiry, in one of them, to make a deeper analysis of one of the variables. To that end, this document begins by exploring what the concept of strategic management consists of, cont...

ver descrição completa

Detalhes bibliográficos
Autor principal: Durão, Tomás Branco Gaspar Pires (author)
Formato: masterThesis
Idioma:eng
Publicado em: 2018
Assuntos:
Texto completo:http://hdl.handle.net/10071/15808
País:Portugal
Oai:oai:repositorio.iscte-iul.pt:10071/15808