Strategic communication and barriers to strategy implementation

This dissertation aims to understand and identify the barriers to strategic implementation, focusing, then, through an inquiry, in one of them, to make a deeper analysis of one of the variables. To that end, this document begins by exploring what the concept of strategic management consists of, cont...

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Bibliographic Details
Main Author: Durão, Tomás Branco Gaspar Pires (author)
Format: masterThesis
Language:eng
Published: 2018
Subjects:
Online Access:http://hdl.handle.net/10071/15808
Country:Portugal
Oai:oai:repositorio.iscte-iul.pt:10071/15808