An instructional exercise on target cost management: a customer centered product design approach

A Target Cost Management approach is customer, design, and process focus. The authors have developed an in-class exercise on TCM. This exercise can be used to involve students or practitioners in a dynamic process where a new product development (NPD) process is enhanced by the use of several cost m...

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Bibliographic Details
Main Author: Nunes, Manuel L. (author)
Other Authors: Afonso, Paulo (author)
Format: conferencePaper
Language:eng
Published: 2009
Subjects:
Online Access:http://hdl.handle.net/1822/18369
Country:Portugal
Oai:oai:repositorium.sdum.uminho.pt:1822/18369