An instructional exercise on target cost management: a customer centered product design approach

A Target Cost Management approach is customer, design, and process focus. The authors have developed an in-class exercise on TCM. This exercise can be used to involve students or practitioners in a dynamic process where a new product development (NPD) process is enhanced by the use of several cost m...

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Detalhes bibliográficos
Autor principal: Nunes, Manuel L. (author)
Outros Autores: Afonso, Paulo (author)
Formato: conferencePaper
Idioma:eng
Publicado em: 2009
Assuntos:
Texto completo:http://hdl.handle.net/1822/18369
País:Portugal
Oai:oai:repositorium.sdum.uminho.pt:1822/18369
Descrição
Resumo:A Target Cost Management approach is customer, design, and process focus. The authors have developed an in-class exercise on TCM. This exercise can be used to involve students or practitioners in a dynamic process where a new product development (NPD) process is enhanced by the use of several cost management techniques. This exercise has been applied in the academic year of 2008/09 by two teams of students. The exercise was designed considering previous work [1-3]. Nevertheless, several changes, adaptations and improvements were made. This article presents the TCM exercise and discusses its implications. This work offers a basis for further replications in a classroom setting and also can be used to demonstrate the role of target costing in NPD processes to an audience of practitioners.