Customer journey: Online versus offline in fashion industry
Technological improvements are allowing the development of the customer experience both online and offline, and the purpose is to create a better experience. Nowadays, customers can decide to purchase products/ services in two different ways, i.e., online or offline. The online experience has been c...
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| Format: | masterThesis |
| Language: | eng |
| Published: |
2022
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| Online Access: | http://hdl.handle.net/10071/24940 |
| Country: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/24940 |