The effects of different club affiliation on BTV subscription
Sports marketing has unique characteristics that may lead their audience in behave in completely different ways compared with all the others consumer’s profiles. BTV challenged the sports viewing industry not only by spoiling their own TV rights but also by including on their target people who suppo...
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| Formato: | masterThesis |
| Idioma: | eng |
| Publicado em: |
2015
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| Texto completo: | http://hdl.handle.net/10071/9065 |
| País: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/9065 |