An introduction to the special issue on the past, present and future research on deliberate lookalikes
Purpose: The purpose of this paper is to present the contemporary thinking on deliberate lookalikes and to provide a better understanding of its key forms (counterfeits, copycats and no-name imitations) and markets (deceptive and non-deceptive). Design/methodology/approach: This editorial contains a...
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| Other Authors: | , , |
| Format: | article |
| Language: | eng |
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2020
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10071/19983 |
| Country: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/19983 |