Strong brands : how brand strategy and brand communication contribute to build brand equity : the case of navigator

Dissertação de mestrado em Marketing, apresentada à Faculdade de Economia da Universidade de Coimbra, sob a orientação de Arnaldo Matos Coelho.

Bibliographic Details
Main Author: Baeva, Daniela Yasenova (author)
Format: masterThesis
Language:por
Published: 2011
Subjects:
Branding
Strong brands
Brand strategy
Brand communication
Brand equity
Navigator
Online Access:http://hdl.handle.net/10316/15384
Country:Portugal
Oai:oai:estudogeral.sib.uc.pt:10316/15384

Internet

http://hdl.handle.net/10316/15384

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