Private label brand equity: a conceptual framework

Trabalho apresentado na AMA/ACRA First Triennial Conference, 18-21 de abril de 2012, Seattle, USA

Bibliographic Details
Main Author: Xara-Brasil, Duarte (author)
Other Authors: Marreiros, Cristina (author), Dionísio, Andreia (author)
Format: conferenceObject
Language:eng
Published: 2018
Subjects:
Brand
retail
brand equity
private label
Online Access:http://hdl.handle.net/10400.26/20251
Country:Portugal
Oai:oai:comum.rcaap.pt:10400.26/20251

Internet

http://hdl.handle.net/10400.26/20251

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