How are employees engaged to the brand where they work for?
In the last decade, companies have been started to give more importance to employees, recognized them as a competitive advantage and pursuing organization tools to engage them. This study intends to analyse the influence and effects of employees’ engagement on relationship employee/brand, through un...
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| Format: | masterThesis |
| Language: | eng |
| Published: |
2019
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10071/19026 |
| Country: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/19026 |