Social media and digital marketing for destination promotion and branding: The case study of the Can’t Skip Portugal campaign
The main objective of the present case study is to approach the importance of social media and digital marketing for the destination promotion. The case of the 2017 campaign by Turismo de Portugal: Can’t Skip Portugal was used to exemplify how a destination can rely on digital marketing on social me...
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| Format: | masterThesis |
| Language: | eng |
| Published: |
2021
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| Online Access: | http://hdl.handle.net/10071/26271 |
| Country: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/26271 |