Measuring the impact of enjoyment on the usage continuance intention

Dissertation presented as the partial requirement for obtaining a Master's degree in Statistics and Information Management, specialization in Marketing Research e CRM

Bibliographic Details
Main Author: Pereira, Rita Daniela Loureiro (author)
Format: masterThesis
Language:eng
Published: 2019
Subjects:
Video-on-Demand
IS Continuance
Expectation-Confirmation Model
Hedonic System Adoption Model
Intrinsic Motivation
Enjoyment
Online Access:http://hdl.handle.net/10362/60300
Country:Portugal
Oai:oai:run.unl.pt:10362/60300
Description
Summary:Dissertation presented as the partial requirement for obtaining a Master's degree in Statistics and Information Management, specialization in Marketing Research e CRM

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