Measuring the impact of enjoyment on the usage continuance intention

Dissertation presented as the partial requirement for obtaining a Master's degree in Statistics and Information Management, specialization in Marketing Research e CRM

Detalhes bibliográficos
Autor principal: Pereira, Rita Daniela Loureiro (author)
Formato: masterThesis
Idioma:eng
Publicado em: 2019
Assuntos:
Texto completo:http://hdl.handle.net/10362/60300
País:Portugal
Oai:oai:run.unl.pt:10362/60300
Descrição
Resumo:Dissertation presented as the partial requirement for obtaining a Master's degree in Statistics and Information Management, specialization in Marketing Research e CRM