Achieving hostel guest satisfaction: Customer experience approach
This thesis focuses on Tourism sector (youth hostel holiday accommodation) and it is led by the marketing strategy that has been recently adopted in most sectors as well in tourism that is Relationship Marketing. Recently, youth travel is a growing sector, but there is still lack of studies related...
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| Formato: | masterThesis |
| Idioma: | eng |
| Publicado em: |
2014
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| Texto completo: | http://hdl.handle.net/10071/6647 |
| País: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/6647 |