Destination image on the DMO's platforms: official website and social media

Tourists usually configure and develop ideas about possible destinations based on information previously gathered from both social media and the official web of the destination management organization (DMO). In spite of the relevance of said information sources, there have not been many studies eval...

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Bibliographic Details
Main Author: Molinillo,Sebastian (author)
Other Authors: Liébana-Cabanillas,Francisco (author), Anaya-Sánchez,Rafael (author)
Format: article
Language:eng
Published: 2017
Subjects:
Online Access:http://scielo.pt/scielo.php?script=sci_arttext&pid=S2182-84582017000300001
Country:Portugal
Oai:oai:scielo:S2182-84582017000300001