Why bad feelings predict good behaviours: The role of positive and negative anticipated emotions on consumer ethical decision making.
Research suggests that emotions can greatly influence consumer decision making and behaviours. Notwithstanding, our understanding of the role of anticipated emo‐tions in what is an inherently complex deliberation process—that of consumer eth‐ics—is still quite limited. The present study thus aims to...
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| Other Authors: | , |
| Format: | article |
| Language: | eng |
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2020
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| Online Access: | http://hdl.handle.net/11110/1873 |
| Country: | Portugal |
| Oai: | oai:ciencipca.ipca.pt:11110/1873 |