Personal branding and storytelling: tales from the Tourism ESP classroom
Today, the pervasiveness of technology in everyday interactions is mirrored by the pressing need to establish strong personal brands, that can be customized and projected across multiple digital platforms. As recruiters canvass social networks looking for prospective candidates, having a distinct an...
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| Format: | article |
| Language: | eng |
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2021
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| Online Access: | http://hdl.handle.net/10773/30476 |
| Country: | Portugal |
| Oai: | oai:ria.ua.pt:10773/30476 |