Retargeting - the case of landing jobs
In this dissertation it was intended to study how an online advertising technique called retargeting can help Landing.jobs on its marketing efforts. In order to do that, a research methodology mixing both quantitative and qualitative research methods was created, considering the company’s expectatio...
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| Format: | masterThesis |
| Language: | eng |
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2020
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| Online Access: | http://hdl.handle.net/10362/22991 |
| Country: | Portugal |
| Oai: | oai:run.unl.pt:10362/22991 |