Privacy or Personalization? Drivers, Deterrents and Moderators of Consumers' Willingness to Disclose Personal Data
With the advent of the digital age and the increasing use of Big Data, potential customers can be easily reached by companies seeking to collect their personal data in exchange of personalized targeted offers. However, these individualized marketing activities are often considered intrusive by consu...
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | book |
| Language: | eng |
| Published: |
2020
|
| Subjects: | |
| Online Access: | https://hdl.handle.net/10216/118376 |
| Country: | Portugal |
| Oai: | oai:repositorio-aberto.up.pt:10216/118376 |