Relationships in internationalization of brazilian franchise firms
Objective: Understand the role of the relationship between franchisors and franchisees and licensees in the internationalization process adopting the Uppsala model as a theoretical perspective.Methodology/ approach: The methodology used was a case study in three internationalized franchising compani...
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| Other Authors: | , |
| Format: | article |
| Language: | por |
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2020
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| Online Access: | https://doi.org/10.5585/riae.v19i3.17022 |
| Country: | Brazil |
| Oai: | oai:https://periodicos.uninove.br:article/17022 |