Online and offline communication for country brands: an exploratory study of the Brazil Brand
Abstract The fierce international competition among tourist destinations forces their managers to offer their public unique value propositions, seeking to improve their images and highlighting their unique tourist experiences and advantages. In this process, the proper management and communication o...
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| Other Authors: | , |
| Format: | article |
| Language: | eng |
| Published: |
2019
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| Subjects: | |
| Online Access: | http://old.scielo.br/scielo.php?script=sci_arttext&pid=S1982-61252019000100058 |
| Country: | Brazil |
| Oai: | oai:scielo:S1982-61252019000100058 |