Children of the consumption society: strategies of dialogue with the customer child

This paper analyzes the process of advertisement construction and the constitution of contemporary child identities, in a time in which children have become closely related to the consumption society. The analysis comprises three interviews with professionals working in advertising agencies. Conside...

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Bibliographic Details
Main Author: Schmidt, Saraí Patrícia (author)
Other Authors: Rigo, Carolina (author)
Format: article
Language:por
Published: 2015
Subjects:
Online Access:https://doi.org/10.19132/1807-8583201533.174-186
Country:Brazil
Oai:oai:seer.ufrgs.br:article/46902