Product/Brand co-creation methodology crossing marketing, design thinking, creativity and management: ideas(r)evolution

Bibliographic Details
Main Author: Mateus, Américo da Conceição (author)
Format: doctoralThesis
Language:eng
Published: 2016
Subjects:
Online Access:http://hdl.handle.net/10174/19162
Country:Brazil
Oai:oai:dspace.uevora.pt:10174/19162