Uma abordagem meta-heurística para o problema de marketing direto considerando o canibalismo entre produtos
In recent years, due to technological advances, it is possible to form considerable databases with complete customer information, facilitating the process of segmentation and individualization in a promotion campaign. This is the basis of direct marketing, known for its customer orientation. Promoti...
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| Format: | masterThesis |
| Language: | por |
| Published: |
2019
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| Online Access: | http://repositorio.ufsm.br/handle/1/15927 |
| Country: | Brazil |
| Oai: | oai:repositorio.ufsm.br:1/15927 |