Rural tourism marketing: Lavender tourism in Turkey

ABSTRACT: This study aimed to comprehend rural tourism marketing through the visitors’ eyes and discuss its sustainability. What makes rural tourism marketing more sophisticated and complex is that it is a service marketing, associated with agricultural activities, natural conditions and rural areas...

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Bibliographic Details
Main Author: Giray,Fatma Handan (author)
Other Authors: Kadakoğlu,Bektaş (author), Çetin,Fatmagül (author), Bamoi,Abdou Gafarou Abdoulaye (author)
Format: article
Language:eng
Published: 2019
Subjects:
rural tourism marketing
visitors’ perception
visitors’ motivation
marketing strategy
lavender
Kuyucak
Online Access:http://old.scielo.br/scielo.php?script=sci_arttext&pid=S0103-84782019000200931
Country:Brazil
Oai:oai:scielo:S0103-84782019000200931

Internet

http://old.scielo.br/scielo.php?script=sci_arttext&pid=S0103-84782019000200931

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