Dynamic capabilities, operational capabilities (educational-marketing) and performance

Purpose – To verify the relationship between dynamic capabilities(DCs) and their impact on performance mediated by operationalcapabilities, considering educational technological capabilities andmarketing capabilities in private higher education institutions (HEIs)in Brazil.Design/methodology/approac...

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Bibliographic Details
Main Author: Roseli Wünsch Takahashi, Adriana (author)
Other Authors: Bulgacov, Sergio (author), Maier Giacomini, Mônica (author)
Format: article other
Language:eng
por
Published: 2017
Subjects:
Dynamic capabilities
operational capabilities
marketing capability
technological capability
performance.
Capacidades dinâmicas
capacidades operacionais
capacidade de marketing
capacidade tecnológica
desempenho.
Online Access:https://doi.org/10.7819/rbgn.v0i0.2831
Country:Brazil
Oai:oai:ojs.emnuvens.com.br:article/2831

Internet

https://doi.org/10.7819/rbgn.v0i0.2831

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