How does national culture impact on consumers decision-making styles? a cross cultural study in Brazil, the United States and Japan
This empirical article investigates the relationship between national culture and consumer decision-making styles in the purchase of cell phones, a product category that appears to be required by consumers independent of their nationalities. To make the research measurable, we used Hofstedes four c...
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| Formato: | article |
| Idioma: | eng |
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2010
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| Texto completo: | http://old.scielo.br/scielo.php?script=sci_arttext&pid=S1807-76922010000300004 |
| País: | Brasil |
| Oai: | oai:scielo:S1807-76922010000300004 |