Social Media Audience: approach advances of Uses and Gratifications
The approach of Uses and Gratifications has an influential tradition at the audience research dealing with the factors that led the receiver to select and to expose to different media and communication content. The basic assumption of this proposition is that, through the experiences and reflections...
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| Format: | article |
| Language: | por |
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2015
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| Online Access: | https://doi.org/10.15448/1980-3729.2016.1.20832 |
| Country: | Brazil |
| Oai: | oai:ojs.revistaseletronicas.pucrs.br:article/20832 |