Fast fashion retailer’s marketing strategies: brand awareness and customer brand engagement
This study is an exploratory study, with a quantitative approach, carried out through a survey, applied through a questionnaire using an online tool, aimed at consumers in the clothing / fashion sector in France. Its central objective is to understand customer involvement with two brands that have d...
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| Format: | masterThesis |
| Language: | eng |
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2021
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| Online Access: | https://hdl.handle.net/10438/30178 |
| Country: | Brazil |
| Oai: | oai:bibliotecadigital.fgv.br:10438/30178 |